Research Methods

I think my research methods will be mainly based secondary because the Internet and books from a library can be very helpful as to finding out things about magazines and their audiences and the bands in the magazines etc. But they may be unreliable or not give enough information but with the use of books it’s unlikely for them to be unreliable and if I’m careful I will find the right information on the Internet by looking at official pages. I will also be using primary methods for when I’ve started my magazine layout, I will want the opinion of my possible audience to tell me what kind of things they like, so I will use questionnaires and maybe some interviews, these can help me make better decisions especially if I have a lot of options and I’m not sure which I like best. The only issue with this kind of research is people can lie but in this kind of questionnaire I doubt they would. I would also like to use some qualitative research such as a focus group because they are very good for exploration for when we don’t know what to expect or for fixing any problems, but whether I’d be able to actually do this I am currently unsure.